Introducing Wowder, Glossier’s Next (Highly Anticipated) Launch

The rumours were true! After lots of conjecture (see below), Glossier has reliable it is indeed releasing a finishing powder called Wowder and it’s accessible NOW for $27 (or $45 with a Wowder brush).

glossier wowder
Photography by Glossier

According to Glossier, Wowder will cut shine, set makeup and fuzz a entrance of pores giving we a “glowy, matte-not-flat finish.” It comes in 3 shades (light/medium, deep/dark and rich) and is finished with solid powder, kaolin clay and vitamin E. Oh, and it’s hypoallergenic, dermatologist tested, and talc, paraben, incense and cruelty-free. Head to to get yours (because WOO! Glossier is now in Canada!).

glossier wowder
Photography by Glossier

Original story below. 

In box a news of Glossier finally entrance to Canada (!!!) wasn’t adequate for you, there are now rumours of a new product launch… and guys, it’s seems really good.

As Refinery29 reports, a rumours started when beauty vlogger Jackie Aina posted a video of herself perplexing out new products, including an different lax powder called Wowder, that Jackie suggested a vid was finished in partnership with. She enclosed a couple to Wowder’s website, that Redditors were discerning to indicate out bared identical caricature and typography to Glossier’s packaging.

glossier wowder
Photography around Imgur

And okay, this could be a prolonged shot in terms of speculation, though as Reddit user Schwertmeisterin forked out, when inputted into a US Trademark Database, “Wowder,” does, indeed, go to Glossier. (We checked it, and it’s true!)

glossier wowder

So what can we design from Glossier’s lax powder? According to a website, 3 “sheer, variable shades — since no skin tinge is ‘HD white’” that is “weightless. Zero white chalkiness (even underneath splendid flash). A real-skin finish you’ve never seen from a powder before.”

The product is set to launch Aug 1, 2017, so symbol your calendars and get prepared to emporium (because we can now, yay!).

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Posted by on Aug 1 2017. Filed under News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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