Will Kylie Cosmetics Be a Next $1 Billion Beauty Brand?

 Kylie Jenner might usually be 19 years old, though a teen cosmetics lord has finished her symbol a beauty attention with a launch of her eponymous Kylie Cosmetics brand.

The code creatively launched in Nov 2015 with a signature Kylie Lip Kit to widely lauded success (the initial 3 shades sole out in a matter of seconds) and given afterwards a distance of her business has been a theme of most conjecture. And now, WWD has suggested that given a launch scarcely dual years ago, Kylie Cosmetics has finished $420 million in sell sales. 

For contrariety — vital attention players like Tom Ford Beauty, that is owned by Estée Lauder Cos. Inc., reached $500 million in income after a decade. It’s also deliberate to be one of a fastest flourishing brands within a Lauder family, alongside Jo Malone. Additionally, it took scarcely 25 years for associate Estée Lauder brand, Bobbi Brown to strech a billion-dollar income miracle in 2016.

According to WWD, Kylie Cosmetics is tracking for a 25 percent sales boost this year, with a projected sales for 2017 commanding $386 million. What does all of this mean? Kylie Cosmetics could strike a billion dollar symbol as shortly as 2022.

Jenner isn’t a usually beauty attention nonconformist in a family, either. Older sister Kim Kardashian’s recently launched KKW Beauty sole out all 300,000 units of her entrance product, a Crème Contour Highlight Kit, in reduction than 5 mins after launch to assemble $14.4 million in sales. 

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Posted by on Aug 10 2017. Filed under Fashion. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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