Jeremy Scott, “Undercover Ugg Fan,” Comes Out of Hiding, Designs Some Uggs

Jeremy Scott unequivocally likes Uggs. In fact, he likes Uggs so many he’s conceptualizing Uggs.

In an proclamation Friday, Scott, a Los Angeles-based engineer behind both Moschino and his eponymous label, denounced a new plug partnership with a shearling foot brand; a 8 styles, trimming in cost from $90 to $1,195, is slated to entrance Sep 13. (Ugg is also set to entrance a partnership with 3.1 Phillip Lim in October; previously, a code expelled a plug collection with Jimmy Choo.) The designs embody a black foot festooned with clear and stone flowers, a camel-colored foot with abandon beating a ankles (a wearable answer to a glow emoji), and brownish-red boots with “Ugg” festooned on one and “Life” on a other in a medieval typeface.

Friday’s proclamation was a many new in utterly a large week for Scott: He rang in his 42nd birthday on Tuesday, and then, also on Friday, he expelled a Moschino partnership with Sephora.

Scott told WWD he initial attempted Uggs while staying during Waikiki on Hawaii’s Oahu and fell in adore with their look, either interconnected with pants or shorts. “It’s not famous for group to wear them so many here,” he explained, “even yet they are surfer-dude footwear.” Apparently, a boots reminded him of Los Angeles and Malibu in a early-’00s—“That was my initial impression, of Kate Hudson and Britney Spears wearing them,” he said. (Certainly not Paris Hilton.) “There’s a clarity of nostalgia for that epoch right now.” Ugg boots, best interconnected with your finest going-out top.

The self-professed “undercover Ugg fan” happened to event into a Ugg store during Los Angeles’s The Grove selling core and motionless afterwards and there, “I’m going to do this. we don’t caring what people say,” he recalled. His partner reached out to Ugg, and found a SoCal-based code already had a eye on Scott. Turns out, a clandestine fandom was mutual. Plus, there’s a practical disposition to Scott’s collaboration: “They are so cozy,” he said.

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Rihanna poses for a print backstage during MTV’s Total Request Live during a MTV Times Square Studios on May 8, 2007 in New York City.

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