H&M Is Collaborating With Erdem and Baz Luhrmann Is Directing a Campaign

Better make room in your tumble wardrobe! HM only announced a subsequent disdainful pattern collaboration: The general mega-retailer is teaming adult with Erdem, a London-based engineer that dressed celebrities such as Kate Middleton, Gwyneth Paltrow, Reese Witherspoon, Emma Stone and more. The rarely expected ERDEM x HM, that will have both women’s wear and menswear, will entrance Nov 2.

If that’s not sparkling enough, Oscar-nominated filmmaker Baz Luhrmann (he destined 2013’s The Great Gatsby and 2001’s Moulin Rouge!, to name a few) is set to approach a campaign. To applaud a launch, Luhrmann is operative on a mini film with a book he’s penning. Watch a video above for a teaser of a film!

“For me, conform is always about some-more than only clothing, it is a form of countenance – a standalone art form. we am vehement to be collaborating with Erdem and HM to exhibit a story of this singular collection,” Luhrmann pronounced in a press release.

“I am so happy to combine with HM, and to try my work on a whole new scale, including a menswear collection that we have never finished before. It’s also such a disturb to work with Baz Luhrmann, one of a many critical storytellers of a time,” Erdem added.

ERDEM x HM will be accessible in name stores and online during hm.com. 

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Posted by on Jul 15 2017. Filed under Fashion. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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