H&M Announces Its Latest Design-Collaborator Potion: Erdem, with Baz Luhrmann

Swedish high travel code HM has recruited a dizzying series of name-brand labels to pattern plug collections: Karl Lagerfeld, Lanvin, Isabel Marant, Versace, Maison Margiela, Balmain, and, many recently, Kenzo’s Carol Lim and Humberto Leon have all combined plug collections for HM, charity a some-more permitted choice to their ready-to-wear lines.

This fall, British engineer Erdem Moralioglu will supplement his name to a roster. HM announced early Thursday that Erdem is slated to be a brand’s subsequent designer-collaborator, with a plug collection to entrance Nov. 2. It presents a engineer a event to strech a mass assembly and try into categories he hasn’t previously.

“For Erdem x HM, he’ll simulate and reinterpret a pattern themes from some of his many distinguished collections, personification with prints, textiles, and a ethereal craftsmanship that have done his name,” a press recover concomitant a proclamation revealed. “He has combined an lively universe full of beauty, delicacy, and abounding details,” pronounced Ann-Sofie Johansson, HM’s artistic advisor, in a matter concomitant a release. This means a riff on his womenswear designs, that take cues from chronological durations (recent collections have drawn impulse from a Ottoman Empire and a plague dating to 1642), in further to Moralioglu’s first-ever menswear collection.

The menswear informs a women and clamp versa; I’m meditative of my sister wearing a tweed coupler over a tea dress and trainers,” Moralioglu told Vogue, “and what a relatives were wearing when they met in a ’60s.”

Last year, Kenzo and HM feted their partnership with a blowout dance party-cum-runway uncover art destined by Jean-Paul Goude, who also destined a debate starring Chloë Sevigny, Anna of a North, Chance a Rapper, Charli XCX, and others.

This season, Erdem x HM will get likewise high-brow treatment: Baz Luhrmann has been tapped to approach a debate (“to tell a story,” a press recover read). Moralioglu called Luhrmann “one of a many critical storytellers of a time” in a matter concomitant a announcement.

A teaser that premiered early Thursday offers a preview of what to design come Nov. 2, when a collection will be unveiled. The Luhrmann-directed clip, a teaser of a brief film that will accompany a launch this fall, looks uninformed out of Atonement, with models clad in identifiably Erdem designs using in slow-motion opposite English pastures only outward London. It seems a habit fit for Keira Knightley is en route.

Claire Foy was very, really profound when she auditioned for The Crown:

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Posted by on Jul 15 2017. Filed under Fashion. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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