Bebe Is Back With a Major Campaign Featuring Jasmine Sanders and Pia Mia

Bebe announced progressing this year it would be closing all 175 stores, though it wasn’t a final section for a mall staple. It was a start of a maybe some-more applicable new chapter. It’s embracing a internet in a large way, and has brought in a trove of influencer models to shepherd a way.

The store, famous being a value trove of physique criminal dresses and “going-out” tops, struggled to keep adult with competitors like Zara and HM in a brick-and-mortar stores, though after shutting all doors in May of this year, a code has begun focusing on a e-commerce zone of a business and rebranding as an online-only company. Now, a initial new debate has only been released, and a a new character and messaging is really a change of pace.

The just-released debate photos underline influencers like indication Jasmine Sanders (best famous by her Instagram hoop @golden_barbie), thespian Pia Mia, indication Inka Williams, and singer Herizen Guardiola, with a Chateau Marmont hotel in Los Angeles portion as a luxe set. The campaign, that was shot by photographer Emma Summerton, was “designed to commission genuine women of all ethnicities and sizes,” according to a matter from Bebe. With a new aphorism “Be Bold. Be Different. Be You.” and hashtag to compare (#beyoubebe), your go-to place for bedazzled T-shirts seems to be focused on empowerment. Fittingly, to go alone a thesis of inclusivity, Bebe is also adding new distance ranges and categories, including petites by plus, bridal, and veteran attire. You can check out some of a new offerings for yourself in a new debate pics, below.

Sandra Campos, boss of a Bebe multiplication during Global Brands Group, pronounced in a press release, “Our new campaign’s use of moving womanlike influencers, who camber a creation from Bali and Guam to Germany and a United States, stays loyal to a plan of embracing today’s empowered and different consumer.”

See a debate here:

Bebe
Bebe
Bebe

RELATED: Jasmine Sanders Only Eats Vegetables, Proteins, and Water with Lemon (Sometimes)

Jasmine Sanders, Better Known as Golden Barbie, Can Definitely Sing, But Only in a Shower:

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Malls of America, Michael Galinsky.
Malls of America, Michael Galinsky.
Malls of America, Michael Galinsky.
Malls of America, Michael Galinsky.
Malls of America, Michael Galinsky.
Malls of America, Michael Galinsky.
Malls of America, Michael Galinsky.
Malls of America, Michael Galinsky.
Malls of America, Michael Galinsky.

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Malls of America, Michael Galinsky.

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Posted by on Aug 1 2017. Filed under Fashion. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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