How to Make Katy Perry’s Sep Cover Come to Life With W’s Augmented Reality App

As a lifelong artistic and technophile, we have an omnivorous oddity about record and how it constantly changes a lives. we am ardent about creation and anticipating new ways to constraint a imagination.

At The Mill, a tellurian creative-technology-and-content studio where we have served as a arch artistic officer in a U.S. given 2015, we specialize in crafting enchanting practice by regulating rising record to kindle people by relocating images. We are quite vehement about this partnership for a Special Collector’s issue of W magazine, in that we are fluctuating a bounds of imitation into a universe of protracted reality, enhancing a calm we see on a printed page before we with immersive graphics that clear a totally new repository experience.


Katy Perry wears a Saint Laurent by Anthony Vaccarello dress; Repossi ear cuff. Beauty: Covergirl Clean Matte BB Cream in Light Pale, Easy Breezy Brow Powder Kit in Rich Brown, Total Tease Mascara in Black, Melting Pout Gel Liquid Lipstick in Tan-Gel-O.
Miu Miu dress; Repossi ear cuff; Perrys possess nose ring.
Katy Perry wears Saint Laurent by Anthony Vaccarello boots; Tom Ford skirt.
Miu Miu stole; Prada tip and skirt; Swarovski necklace.
Miu Miu stole. Beauty note: Own a night with Covergirl Outlast All-Day Matte Finishing Powder.
From left: AG shirt. Bottega Veneta dress; Delfina Delettrez ear cuff; Tom Ford boots.
Brandon Maxwell coat; Repossi ear cuff; Saint Laurent by Anthony Vaccarello boots. Beauty note: Shock hair into liberation with Moroccanoil Melding Infusion.
Miu Miu dress; Repossi ear cuff; Perrys possess nose ring.

The pivotal to this energetic content? Your smartphone and a W repository app, Beyond a Page, that we grown exclusively for this issue.

So, how did we get here?

We are all now roving a call of measureless mobile-computing ability and cloud connectivity. No one likely a smartphone revolution; in 10 brief years, a iPhone has remade not only a approach we promulgate though how we live. Never before has such power—and information—been in a palm of your hand. That square of potion in your pocket, congested with a latest technology, has insincere a lofty place in a hierarchy of changed things.

Mert Alas Marcus Piggott’s daring take on tumble fashion

This fast arise of a smartphone has non-stop a doorway to new ways to reimagine imitation media, including digital storytelling that blends a earthy with a virtual. The mixed-reality universe is here. Working alongside a photographer Steven Klein, we finished 3-D scans of a issue’s cover star, Katy Perry. These were afterwards used to emanate a array of practical portraits, that are brought to life when scanned with your phone regulating a Beyond a Page app. (Just keep an eye out for a W icon, below, that pops adult via a issue.)

You can also indicate digital images from a Sep issue, like a cover below, or a photographs in a Katy Perry cover-shoot imitation gallery to clear a AR knowledge regulating a Beyond a Page app.]

he mix of earthy and digital realities p

romises to open adult artistic possibilities like never before: Imagine flipping by a conform repository and saying a indication come to life, stepping off a page and into your vital room. You can see her garments from all angles and a weight of a fabric as she moves. In a mixed-reality future, a repository won’t be cramped to a pages in your hand. These pages will trigger a array of curated, immersive experiences, an prolongation of what we have finished right here with this emanate of W.

The new his and hers, shot by Collier Schorr

While a applications of churned existence are distant too endless to excavate into here, we will contend that this is an impossibly sparkling time to be during a forefront of rising record and digital storytelling. We’re looking brazen to serve exploring how they can element and enhance imitation media.

For now, we will leave we with a enriched pages of this W issue. Enjoy.

Watch Katy Perry’s cover story come to life with W magazine’s “Beyond a Page,” a new—and free!—augmented existence app. Download it for here, for iPhone and Android.

Watch: Katy Perry Confesses to Crying to Some of Her Own Songs

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Posted by on Aug 10 2017. Filed under Entertainment. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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