Dos Equis’ Most Interesting Man in a World Has a New Favorite Drink

Turns out, a Most Interesting Man in a World usually indispensable something harder to sip on. 

Jonathan Goldsmith, a former Dos Equis splash spokesman, has ditched his cold one for Astral Tequila.

In a brief teaser for a wine brand, a actor pours himself a shot before clinking eyeglasses with a appealing brunette cozying adult to him on a couch. “I told you,” he explains to a camera, “I don’t always splash beer.”

The line is a travesty on his now barbarous Dos Equis spots, in that he declared, “I don’t always splash beer. When we do, we cite Dos Equis.” 

But after a 9 year partnership, Dos Equis announced in Mar 2016 that Goldsmith would no longer seem in their ad campaigns. In his final ad, a 78-year-old over for a one-way goal to Mars. “Get a final demeanour during this dauntless colonize who will not be returning,” a voice-over says as hoards of fans watched him house a spacecraft. “His usually bewail is not meaningful what bewail feels like.”

Augustin Legrand, 41, transposed a older, bearded Goldsmith as a face of a code in September. The change was an bid to strech younger drinkers. “We’re perplexing to strech a new audience,” Andrew Katz, a clamp boss of marketing, explained during a time. “The existence of a drinker bottom is it’s most some-more multicultural than ever. And Spanish-dominant consumers are increasingly important.” 

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Posted by on Jun 17 2017. Filed under Entertainment. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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