NOT A DRILL: Everything We Know About Kim Kardashian’s KKW Beauty

Update: Jun 19: 12:30 p.m. EST

If we fundamentally had a meltdown when Kim Kardashian announced final week she’s entrance out with her possess beauty line, you’re really not alone: Our beauty-obsessed selves couldn’t hoop carrying *zero* information about what we could expect, either. But, guys, we can all strictly ease a F down, since Kardashian has finally given us a glance of a highly-anticipated dump of KKW Beauty. Instead of rivaling half-sister Kylie Jenner’s namesake Lip Kits and bold-ass colors, Kardashian’s line will hang to what we all know and adore her for: contouring.

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Credit: Instagram | @amarillis_reyes_mua

Yep, according to KKW Beauty’s Instagram, Kim’s initial collection will embody of a three-piece, cream-based contour and prominence kit. At $48 a pop, a kits will be accessible in 4 shades (light, medium, dark, and low dark), and come with dual-ended contour and prominence sticks, as good as a dual-ended consume and kabuki brush for seamless blending. “[Contouring] remade my face when we saw my nose totally altered into a smaller nose—and we was bending from then,” Kardashian pronounced in a new talk with WWD. “No matter what demeanour I’ve been doing—whether it’s a heavier makeup demeanour or light makeup or hazed or color—contour has always been constant. we feel like we have been famous for contouring.” And if executing a Kardashian-approved contour sans veteran makeup artist doesn’t seem your speed, KKW Beauty’s Instagram will be installed with in-depth video tutorials to assistance beam you. 

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Credit: Instagram | @kkwbeauty

Since there was straight-up no approach a 36-year-old would usually concentration on contouring, Kardashian skeleton on releasing new products semi-regularly, like a concealer pack that’s slated for an Aug debut. But don’t design to see any overlie or adversary with Jenner, as Kardashian explains they’ll be operative closely to broach a right products to their possess audiences. “I am comparison than Kylie. We really have a opposite audience,” she said. Welp, until we see what else is to come for KKW Beauty, we’ll be anxiously environment 8 billion alarms on a phones to make certain we get a hands on a Créme Contour and Highlight Kit on Jun 21 during 9 a.m. PST. 

Original story: Jun 13: 4:00 p.m. EST

Say goodbye to a Internet, because Kim Kardashian is about to destroy it once again. The existence star usually announced on Instagram that she’s rising her possess beauty line called KKWBeauty, and it’s dropping in accurately one week. Mark. Your. Freaking. Calendars. June 21, 2017 can’t come shortly enough.

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This isn’t Kim’s initial try into beauty: she collaborated with sister Kylie Jenner on a Kim x Kylie Cosmetics collection behind in April, and it looks like Kim is behind for more—lots more. Though we have literally 0 information on what will be in Kim’s line, we can substantially theory some contour powders, highlighters, and during slightest a few mouth products…right? Or maybe some hair products to get her insanely sleek, glossy incline but a veteran group of hairstylists? Eh? Ehhh?

So far, a usually thing Kim has posted about a line is 3 videos to a new KKW Instagram account, any looping a same “06.21.17” date over and over again, so it’s anyone’s theory as to what a line will include. But keep checking behind here for updates as we get closer to a date, and be prepared for large waitlists.


A post common by KKWBEAUTY (@kkwbeauty) on Jun 13, 2017 during 10:17am PDT

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Posted by on Jun 20 2017. Filed under MAKEUP. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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